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Bose x NFL Holiday

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CHALLENGE: Bose has existing partnerships with some of the NFL’s biggest names including Russell Wilson, Aaron Rodgers, Christian McCaffrey, and Larry Fitzgerald. But as soon as the season starts, there is no way for them to leverage the relationships for new content. They end up re-posting the same undifferentiated content throughout the year.

SOLUTION: Wrong developed a new creative medium for storytelling using animation - original and disruptive content without any shoot days. We created 4x videos and 4x cinemagraphs for the holiday season.

THE RESULTS: Content that cut through the clutter of sponsored posts on the player’s handles. 

VIEWS: 3,300,000

ENGAGEMENTS: 250,000